American Eagle features untouched models - Upworthy

American Eagle's underwear line featured untouched models in its ads and sales went up. It proves that body positivity equals profitability.
WARNING: Scrolling through these images may give you positive feelings about yourself.

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American Eagle Fall 2017 Unretouched Campaign

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American Eagle Fall 2017 Unretouched Campaign

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Upworthy

This American Eagle Ad Campaign Features Models With Various Disabilities And Chronic Illnesses