The Importance Of Brand Building And How To Create A Brand Identity - FourWeekMBA

Brand building is the set of activities that help companies to build an identity that can be recognized by its audience. Thus, it works as a mechanism of identification through core values that signal trust and that help build long-term relationships between the brand and its key stakeholders.

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The Importance Of Brand Building And How To Create A Brand Identity - FourWeekMBA

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Building A Strong Brand: The Four Steps Of Brand Building