Fashionista: Aerie's Betting Big On Its New Anti-Shapewear - AEO-Inc

By: ANA COLÓN | Link to article The intimates brand is introducing a new category that offers an alternative to undergarments that constrict. Aerie is responding to the recent wave of shapewear we’ve seen emerge in the intimates market (thanks to some big-name backers) with a new category billed as “anti-shapewear.”  On Thursday, the company announced the launch ofRead More

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