Frederick's of Hollywood closes stores in shift to web-only sales

One of the big names in bedroom wear is closing all of its retail stores and moving forward on the web. Frederick's of Hollywood announced this week that it plans to close all of its physical shops and transition to an online-only business. The name might be synonymous with lingerie and other intimates shopping for some, having been around for decades, but Frederick's fell way behind the competition -- like Victoria's Secret and others. Moving from brick-and-mortar locations to just selling goods on the web is a move we've seen before, and it's becoming increasingly more common. However, not being able to benefit from curious foot traffic means a massive shift in marketing, which some experts believe was Frederick's problem in recent years. [Image credit: Steve Rhodes/Flickr]
One of the big names in bedroom wear is closing all of its retail stores and moving forward on the web. Frederick's of Hollywood announced this week that it

How NYC Streetwear Stores Serve the Outer Boroughs

Frederick's of Hollywood closes all stores - L.A. Business First

Bummer: Frederick's of Hollywood Flagship to Close in April - Racked LA

Video rental outlets to close, Archives

Frederick's of Hollywood, Santa Ana, Calif. – Visual Merchandising and Store Design

Trendy luggage retailer Away opens one of first retail stores in Georgetown - WTOP News

Frederick's of Hollywood closes all stores, strips down to Web – Marin Independent Journal

The Contemporary Hollywood Film Industry: 9781405133883: McDonald, Paul, Wasko, Janet: Books

Closing time: local retail departures reflect national trend - Santa Monica Daily Press

Frederick's of Hollywood Losing Lease on Flagship Store