By A Mystery Man Writer
Yoga wear giant Lululemon has struck a deal with smart exercise bike company Peloton that will see the two companies stop fighting on each other's turf and instead work together to sell gear, equipment and fitness classes.The deal, announced late Wednesday, will see Vancouver-based Lululemon Athletica Inc. become the "primary athletic apparel partner" of New York-based Peloton Interactive Inc., which will in turn become the "exclusive digital fitness content provider" for Lululemon for the next
Yoga wear giant Lululemon has struck a deal with smart exercise bike company Peloton that will see the two companies stop fighting on each other's turf and
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