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Glossy Pop Newsletter: De-influencing is TikTok's response to overconsumption and inauthenticity

By A Mystery Man Writer

After years of telling you what to buy, content creators and regular consumers on TikTok have decided to flip the script and tell you what not to buy — and they're calling it "de-influencing." The hashtag #deinfluencing has 21.4 million views and has increased in popularity even in the past week.

Glossy Pop Newsletter: De-influencing is TikTok's response to  overconsumption and inauthenticity

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Glossy Pop Newsletter: De-influencing is TikTok's response to  overconsumption and inauthenticity

The end of the online advertising strategy as we know it 📱

Glossy Pop Newsletter: De-influencing is TikTok's response to  overconsumption and inauthenticity

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Glossy Pop Newsletter: De-influencing is TikTok's response to  overconsumption and inauthenticity

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Glossy Pop Newsletter: De-influencing is TikTok's response to  overconsumption and inauthenticity

Taylor Kazlauskas on LinkedIn: Glossy Pop Newsletter: De

Glossy Pop Newsletter: De-influencing is TikTok's response to  overconsumption and inauthenticity

XCAIXISTAS|TikTok Search, eurogamerpt

Glossy Pop Newsletter: De-influencing is TikTok's response to  overconsumption and inauthenticity

Why TikTok's 'De-Influencing' Trend Is Not Here To Stay

Glossy Pop Newsletter: De-influencing is TikTok's response to  overconsumption and inauthenticity

will people go broke trying to be influencers

Glossy Pop Newsletter: De-influencing is TikTok's response to  overconsumption and inauthenticity

XCAIXISTAS|TikTok Search, eurogamerpt

Glossy Pop Newsletter: De-influencing is TikTok's response to  overconsumption and inauthenticity

XCAIXISTAS|TikTok Search, eurogamerpt