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The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

By A Mystery Man Writer

A 27-year-old with no business experience, no fancy degree, and just $5,000 in her savings account. Now imagine her taking on an industry dominated by billion-dollar corporations, armed with nothing…

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

I put my butt on the line': how Spanx took over the world

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

Tiny Business Sues Shapewear Leader Spanx

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

Spanx founder's look-good feel-good story

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

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The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

Spanx Seeking Buyer in a Potential $1 Billion Deal: NYT

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

Building Your Business Website, Step-by-Step

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

Sara Blakely Case Study: Brand Strategy Breakdown

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

Sara Blakely: How She Built SPANX from the Ground Up

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

Sara Blakely, Spanx Founder, Is The World's Youngest Self-Made Billionairess

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

The Spanx Story: What's Underneath the Incredible Success of Sara

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

Persistence is Key: How Sara Blakely Made a Billion Dollars Helping Women Feel Comfortable With Spanx

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

Sara Blakely Case Study: Brand Strategy Breakdown

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

I put my butt on the line': how Spanx took over the world, Accessing expertise

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

Why Spanx's Sara Blakely kept billion-dollar idea secret

The Spanx Saga: How Sara Blakely Out-Witted Giants in the Shapewear World, by MarketingApt

Spanx founder and Clearwater native Sara Blakely poised to join an