By A Mystery Man Writer
Starting in summer of 2013, the brand renew all the retail concept of its flagship stores into something entirely modern and to be further implemented across all international openings. Inspired by its Portobello Market roots, the new stores are an urban and technological blend, a place where the customer will find a fusion of art, fashion and music with walls taking on a graffiti façade, fitting rooms reflecting the colourful verve of the Portobello postcode and garments laid out just as you might find them on the stalls today. There is a dedicated area to showcase the Andy Warhol by Pepe Jeans London collection. The renewed concept comes in a big year for Pepe Jeans as it celebrates 40 great and fashionable years, yet still always remains true to its London origins. The first four stores to adopt the concept were the ones in Madrid, Barcelona, Rotterdam and Paris in the summer of 2013, renewing the brand’s retail concept into something entirely modern and to be further implemented across all international openings. Pepe Jena
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