The Sports Team Brand Hierarchy Conceptual Framework

PDF) Proposing the Sports Team Brand Hierarchy Conceptual Framework

Sports Team Branding: 5 Identity Breakdowns

PDF) The Integrated Conceptual Framework for Understanding Perceived Brand Equity in Professional Sports Teams

The Sponsor-Based Brand Equity Conceptual Framework

Hierarchy of customer goals: conceptual framework and new insights

PDF) Proposing the Sports Team Brand Hierarchy Conceptual

PDF] The Perceived Brand Equity of the 2013 Zimbabwe Universities Sports Association Games

Perceived Brand Equity Dimensions of the ZUSA Games.

/sustainability/sustainability-13-0045

Maslow's Hierarchy of Needs: How Leaders Motivate Their Teams

Adapted from Creswell and Plano Clark (2011).

PDF) Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams

PDF) Sport sponsorship decision making in a global market An approach of Analytic Hierarchy Process (AHP

Simulation for social integration