Why 4 Montreal Finance Bros Left Cushy Jobs To Solve The Issue Of Terrible Men's Underwear - MTL Blog
By A Mystery Man Writer
Holed up in a Mont-Tremblant cabin in June 2020, four life-long best friends from Montreal set out to come up with their big entrepreneurial idea — the idea that would justify leaving cushy jobs in the finance industry to start their own business. Three days and over 100 ideas later, they emerged with the problem they wanted to solve: terrible men's underwear.
Manmade on X: We're four Canadian friends who hated our uncomfortable cotton boxer briefs. 🥱 So we created - our own.😎 NO Chafing NO Adjusting and NO🍒Sticking Just super comfortable, breathable boxer
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