Push-up bra sales sag as big breasts fall out of fashion

British retailer John Lewis recorded a 44 per cent plunge in sales of the gravity-defying lingerie compared to last year
British retailer John Lewis recorded a 44 per cent plunge in sales of the gravity-defying lingerie compared to last year's sales thanks in part to stars such as Cara Delevinge.

Cleavage (breasts) - Wikipedia

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French Breast Study: “Wearing a bra causes your breasts to sag.”