By A Mystery Man Writer
From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever. While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
Olympic impact sees rugby sevens reach new audiences
Women and sport today: growth statistics - Iberdrola
Trends in Sports Marketing - Snipp
Women's Sports Network jumps on shifting attitudes with dedication to women's sports
Women Athletes Are the Sports World's Growth Stocks - The Washington Post
Breaking the bias against women's sport: the impact of equal opportunity for athletes, fans and sponsors
What soccer's growing popularity means for 2026 World Cup sponsors - SportsPro
Women's Sports See Rise In Popularity and Investment
Top women's college players like Clark and Reese expect NIL deals to stay with them in the pros - ABC News
The future of sports sponsorship? Women's sports
A marketer's trifecta: Women, the World Cup and holiday shopping
Broadcast Ascends Again in October on Strength of Sports Viewership, according to Nielsen's Report of The Gauge™
The Inclusivity of the Olympic Games Is Key to Widespread Fan Appeal
Global Interest in Women's Sports is on the Rise - Nielsen Sports