The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.
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Doug Stephens on LinkedIn: Lululemon's brilliant dupe strategy should be duplicated by every brand
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9 Lululemon Dupes That Will Shock You! - Healthy By Heather Brown
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Lululemon Will Give You Free Leggings in Exchange for Your 'Dupes' - Fashionista
Lululemon will swap knockoff leggings for theirs — for free
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