My Tinfoil Hat Theory re: lululemon's Sweat Collective Updates & How the Influential Marketing Landscape has Changed - AthletiKaty

This week, @lululemon announced changes to their Sweat Collective program, here are my two cents on how/why this happened. (Note: I do not have any insider info, this is all my own personal train of thought.) Long story short the game has changed.

5 Faves & a Dud: Double the Fun - AthletiKaty

Lululemon Practice: ATX, You're Next - AthletiKaty

5 Faves & a Dud Archives - AthletiKaty

This Week's Upload: The Lulu Lust Has Wandered - AthletiKaty

Lululemon's Experiential Marketing Strategy: Insights and Tactics - Keegan Edwards

2019 SeaWheeze Exclusives: Full Collection Preview - AthletiKaty

The Fitting Room: Lululemon On the Go Poncho & Rest Less Pullover - AthletiKaty

5 Faves & a Dud: Swiftly Does It - AthletiKaty

lululemon sweat collective - The Sweat Edit

5 Faves & a Dud Archives - AthletiKaty