General Mills follows trend in removing artificial flavours, colouring from cereals

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

Silly Rabbit! Original Trix With Artificial Colors Is Back After Customers Revolt - WSJ

General Mills Chex Peanut Butter Sweetened Corn Cereal with Real Peanut Butter, 12.2 oz - Fairway

Kellogg to phase out artificial ingredients, flavors by 2018

General Mills to Remove Artificial Flavors, Colors From All Cereals - Good News Network

General Mills removes artificial flavors, colors from cereals

How unhealthy are Honey Nut Cheerios?

Trix cereal returns to artificial colors, flavors, General Mills says

Original Trix, made with artificial colors, is coming back

General Mills Trix Treats Fruit Flavor Bars, 0.85 oz, 8 count - Fairway