Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan

Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
This is additional taxonomy that helps us with analytics

Under Armour Golf Tech Blå pikétröja

BREAKING: Under Armour announced the launch of the 'Curry Brand' with Stephen Curry, to reach younger consumers and compete with Nike

image.cnbcfm.com/api/v1/image/106803126-1606497873

Stephen Curry gets Under Armour brand to compete with Jordan Brand

Knicks Game - Stephen Curry Makes Big Splash in Pink Under Armour Sneakers at Warriors - Sneaker Lilla Lked1003-bm02

Stephen Curry And Under Armour Launch Jordan Brand Rival, Curry Brand - Ministry of Sport

Is Steph Curry Helping Under Armour's Basketball Biz Rival Nike's?

Under Armour launches Stephen Curry-specific Curry Brand to compete with Nike's Jordan Brand

Stephen Curry And Under Armour Launch Jordan Brand Rival, Curry Brand - Ministry of Sport

Under Armour launches a brand with NBA star Steph Curry