By A Mystery Man Writer
In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketi
Functional and emotional benefits
Benefits of branding, branding method español
How to write a winning Brand Concept
3-minute video on How to write a winning brand positioning statement
Beyond the MBA - Use our consumer benefits ladder to focus your
Brand Positioning: Strategy & Frameworks for Demonstrating Value
3-Levels of Emotional Designs and the opportunities for the designers
Simple tool that turns features into benefits
The Brand Pyramid.
Brand Pyramids. Unleash your brand's potential